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The Government is set to unveil a significant new investment programme aimed at strengthening Ireland’s appeal as a global tourism destination, with a particular focus on visitors from India, the United Arab Emirates and the wider Asia-Pacific region.

As part of the announcement, the Minister for Enterprise, Tourism and Employment will publish a €4.7 billion capital investment strategy covering the next five years. This funding forms part of the wider National Development Plan and signals a renewed emphasis on international tourism, enterprise growth and strategic infrastructure.

According to the plans, tourism policy is entering a new phase, supported by improved international connectivity. New and expanded direct flight routes from markets such as Canada, the United States, India and the UAE are expected to play a central role in broadening Ireland’s reach and reducing reliance on traditional source markets.

More than €77 million has been earmarked for overseas tourism promotion, with targeted campaigns planned for regions that have received limited attention in recent years. The objective is to diversify visitor numbers and build long-term resilience within the tourism sector.

Beyond tourism, the investment strategy also places strong emphasis on domestic enterprise and future-focused industries. Proposed allocations include €1.1 billion to support Irish-owned businesses, €400 million specifically for the tourism industry, and €100 million for the development of large-scale sites linked to advanced manufacturing, including semiconductors and pharmaceuticals.

The plan also introduces a new initiative, Start Up Ireland, designed to help indigenous companies scale internationally and develop globally recognised brands. Additional funding includes €300 million to assist firms in reducing carbon emissions and €190 million to accelerate the adoption of artificial intelligence across the economy.

Together, these measures highlight a coordinated approach to tourism, innovation and sustainable growth, with the potential to create long-term economic benefits across multiple sectors.

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